Who We Are

Mission

We connect visionary creators to their vibrant future.

Purpose

We Amplify the power of visionary creators to connect, build and inspire.

Values

Integrity

To be honest, trustworthy, ethical and kind in our actions.

Passion

Excel in performance, strive for excellence.

Curiosity

The desire to constantly question concepts and process in order to improve. We leave our comfort zone and explore new possibilities.

Diversity

There is power in being unique. We champion diverse voices, challenge bias and seek perspective.

Attributes

If GMA were a person, this is how we'd describe them.

Trustworthy

Above all, we strive to build trust. Anything that erodes trust also erodes credibility.

Curious

Our brand should feel innovative and open to new points of view or better ways of doing things.

Engaging

Our content should add something to the conversation, not just be another voice in the echo chamber. Our aim is to produce novel, story-driven content that connects with people on intellectual and emotional levels.

Deliberate

We don’t half-ass anything. Even the smallest decision should be carefully considered and precisely executed. Let’s leave nothing to chance.

Archetype

A universally recognizable, innately understood character type or role that a brand can embody.

GMA = The 'Heroic-Sage'

Positioning

“Aspirational brands must defend against challengers from the mainstream and unconventional quadrants.”

–HARVARD BUSINESS REVIEW