Justin "Hasard" Lee

Justin “Hasard” (pronounced hazard) Lee creates a culture of ownership within organizations. His business-proven Ownership Flywheel turns siloed, task-first cultures into mission-first teams ready to take the initiative, execute faster, and own the outcome.

Hasard's leadership principles were forged in one of the world’s most demanding environments. He has flown over 80 combat missions and is the only pilot to fly jets from two different squadrons into combat on the same day, providing critical air support to troops under fire. But his most impactful role wasn’t in combat—it was as Chief of Training Systems for the U.S. Air Force’s largest fighter training base.

There, he architected a transformation of how the Air Force builds elite teams. The methodology he created trained fighter pilots faster and with higher proficiency, and has since been adopted by air forces worldwide.

From that crucible came the Own the Outcome Operating System—a battle-tested framework that replaces siloed, task-first cultures with mission-first execution. Built on principles like One Team, One Fight, Decentralized Execution, and Steel Sharpens Steel, it turns internal friction into momentum and creates teams that thrive under pressure.

The same system that shaped elite fighter squadrons became the foundation of Hasard’s #2 Wall Street Journal bestseller, The Art of Clear Thinking and is now installed inside companies like Microsoft, Meta, and IBM—helping leaders cut through complexity, accelerate execution, and generate operational alpha at scale.

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‍More Than a Keynote: A Partnership

• ‍_{The 'Mission-First' Operating System: Go beyond temporary motivation. Hasard installs a battle-tested framework that shifts teams from a "scope-first" mindset to a culture of ownership, turning internal friction into forward momentum.‍}
• _{Precision Customization: Like a mission plan, every keynote is built from the ground up. Through a detailed pre-flight debrief, Hasard ensures every story and takeaway is targeted to your specific objectives.‍}
• _{Zero-Friction Partner: Hasard operates as an extension of your team with military-grade professionalism, ensuring a seamless and collaborative process.‍}
• _{Full-Throttle Engagement: This isn't a lecture; it's an experience. Using a dynamic blend of cockpit footage and gripping storytelling, Hasard keeps the audience on the edge of their seats—and off their phones.‍}
• _{Actionable Post-Flight Resources: Every engagement includes a customized Field Guide and options for post-event debriefs to ensure the concepts land and your team has a clear flight plan for implementation.}

The Mission Debrief: A Track Record of Impact

• _{Exceptional Audience Acclaim: Across hundreds of events, over 99% of attendees consistently rate the session as "highly valuable" to their professional roles.}
• _{Tangible Leadership Impact: In post-event surveys, 82% of leaders report their teams are making decisions and executing on priorities with greater speed and clarity.}
• _{Proven Long-Term Partnership: With a 65% client repeat and expansion rate, the keynotes often prove to be the starting point for a deeper partnership and lasting value.}